What's behind haenG ?

Haeng is the desire to invent and to create with passion, in a new way,
producing something different. I'll explain how: First of all
haeng is "no logo" . This means that - at last - the outside
is not labeled with any brand name or logo. There are two basic
reasons: first of all, fighting the false perception of quality that often
hides behind a logo or a "brand", thus preventing the display of
a label or brand name just for the sake of it. Secondly - to let only the real
values such as the exclusive design and quality be perceived and evaluated - without smoke screens.
The care and passion behind haeng's design are values best understood through the details of
its construction, stitching, fabrics and washing. The "haeng" pants are sewn in Italy and Tunisia and are washed and dyed only in Italy. This is not because other countries work poorly - on the contrary, the idea that from China comes only low quality material is
a total misconception, there are really good Chinese companies.
But we simply prefer to stay close to the product, personally choosing who sews, dyes or washes, with the goal to find in these people passion and the natural ability to do things
simply well. Our goal is not to save money at all costs because we know what it means to do things well, using good materials, but it is also true that paying for fine quality is different than speculating on a anabolizated logo!
Our point is this: making a product no logo simply because the logo is not needed.
haeng manages to be so thanks to the hook that distinguishes it.
It is recognizable as well as useful: you can "hang" keyrings, the snare of the wallet, iPhone or MP3 player.

You may like it or not, but it is something real, it's something totally different, it has the beauty and naturalness of something that makes sense.

And this for us at haeng is the key issue.

So: haeng at its core means a thing well done, involving and working together with those people who have the same spark in their eyes, finally able to proudly offer the fruit of a job well done, with the serenity of trasmitting a real value.
Sometimes, to promote Values you can start even from a pair of jeans.

Ok, that's all: since we are newly born, we value each opinion, good or bad: your input is always welcome and appreciated!