STYLE TEST SHOTS

Hangbang by Martelli, the best Italian Laundry

A Camouflaged Suicider

A Raw gray Suicider, just only little touched

Hangbang's Canvas Brother...

Labellings >>> Catalogue

Keep informed about collection members !!!

Labellings >>> Care & maintenance walkarounds

But... How can I remove hooky before wash ?

Thermo adhesive device needed !

adhesive labels as per nail boxes

Styles baptism

logo graphic

here we are

Labellings search

discovered inside the chassis of the sewing machine

it works

Style Surfing

Sketches from design room

Patent & Trademarks

Ok, this is not a logo brand but... for any person doesn't have respect for other's work, be aware ! haeng brand has been registered as the hook system is patented as nr. 1650730 - 001.
As we say : man advised, half saved.

DANGER >>> IT IS A PANTS !

Well, at this point someone asked me: what's that ? Do you make keyhooks ?
Hey ! It's a PANTS ! not only a hook or keyring. Nice... as keyring it would be a little bit laaaarge... The hook is the family hallmark but all around is a pants.

extended family

Oh ( denim ) Brother, Where Art Thou ?

style evolution

really not bad as first shot...that's soul
here we are, gents... roll out...

ARCHETYPE

basic tool

materialized

concept

ergonomic research

form & function

key ring... hooked !
first canvas sewn together

first sketch

Trying to merge the hook into the style; looking for the best hook location; crossing stitches to fix doubled fabric... well, we need a proto !

hook research

YES . THIS IS THE ONE !

...looking for all carabiner colours and shapes...

... denim's world colours...


mmm... highlighter ???

the dream

Many times it happens I have a dream. Sometimes I'm in an Automotive Design Center, sometimes I found myself in an Fashion Atelier, or in some mysterious Product Dept.
Some sketches are hung on the walls or scattered on the desks.
The drawings are fantastic: car, shoes, garments, all models are simply incredible.
Looking at those drawings I think I could ever get to design things so beautiful.
Normallly I remember only vaguely the patterns seen in the dreams. What remains is the amazement I understand that I myself designed these models and that my mind had great potential to be expressed.

In a day of august 2009, I was in a Denim Laundry to take a look of some new washes. Left on a table was a pair of denim, I remember it was a simple 5pockets , nothing special. But, my brain catched something. Something that made those simply 5p really special. It was a hook, a rusty hook, resting just below the belt, perched in the form of the pocket, right in the side of the little coin pocket. I remember that I was really struck by the purity and essence of that settlement so essential. The feeling was exactly the same that I have tried many times in my dreams.
Only when I approached to the table for a better look, I realized that in reality the hook was there by chance and that the composition was formed only in my mind.
Sometimes, as we say, dreams come trues. Haeng was born.

what about haeng

What is behind haeng ? The urgency to do something new in the world of denim. The rejection of the logo law. I wanted to create my brand new and personal vision: a new form of distinction, by marrying form and function. It had to be something that besides being, has also a very distinctive meaning, a reason to be there, like the nose on a face.